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                     STATEMENT OF PRINCIPLES AND CONDITIONS OF 
                      SUCCESS  
                    THE past twelve months have witnessed a significant movement, 
                      under which extended efforts have been made to withdraw 
                      a portion of the public-house trade of the country from 
                      private hands. These months have seen the formation of Public-house 
                      Trust Companies in Great Britain and Ireland under the leadership 
                      of Earl Grey, the rapid extension of the People's Refreshment-House 
                      Association, formed in 1896 by the Bishop of Chester and 
                      Major Craufurd, and of other similar enterprises upon a 
                      smaller scale. In all these Companies it is provided that 
                      the dividends of the shareholder shall be limited to 4 or 
                      5 per cent, per annum, and that the surplus profits shall 
                      be appropriated to objects of public utility. (Already 
                      (July 6th, 1901) it is announced that "Arrangements 
                      have been, or are being, completed for the formation of 
                      Public-house Trust Companies in the following localities 
                      : The East of Scotland, Glasgow, Renfrewshire, Northumberland, 
                      Kent, and Belfast. Preliminary steps to that end have also 
                      been taken in Bradford, Durham, Essex, Leeds, Liverpool, 
                      Northamptonshire, Nottinghamshire, Surrey, Sussex, Warwickshire, 
                      and Hertfordshire." ) 
                    
                    
                    
                    It is difficult to determine the full import of this movement, 
                      but it almost certainly marks a perception of the futility 
                      of all attempts to exercise effective restriction and control 
                      over the public-house trade so long as it continues in private 
                      hands. It marks also a growing sense of the absurdity of 
                      permitting the enormous profits of a monopoly created by 
                      the State to pass into private hands.  
                    And, beyond all doubt, the rapid extension of these company 
                      experiments bears witness to the universal feeling that 
                      " something must be done" to stay the evils of 
                      intemperance. Their formation has been welcomed by a large 
                      portion of the press, and they have enlisted the support 
                      of many men of wide influence who have hitherto stood aloof 
                      from the temperance movement. Impatient of the endless delays 
                      in legislation, conscious that the Trade is year by year 
                      entrenching itself more firmly and promptly occupying all 
                      new ground, the promoters of these companies have determined 
                      to do what they can under the existing law, and, if possible, 
                      to ensure that any new licences granted shall be held as 
                      a trust in the interest of the public, and not be handed 
                      over to private individuals to be used for private gain. 
                      Public opinion will support the appeal of Lord Grey in his 
                      letter to the licensing magistrates in the various Petty 
                      Sessional Divisions of Northumberland, that, if they can 
                      see their way to do so, they shall offer him, " on 
                      behalf of the People's Refreshment-House Association, or 
                      some kindred organisation, the refusal of any new licence 
                      they may be disposed to grant, before they confer it upon 
                      a licensee under conditions which will enable him to lawfully 
                      appropriate to his own pocket profits which, under the plan 
                      I propose, would accrue to the community."  
                    It is well, however, to recognise from the outset the limitations 
                      which, until a large measure of temperance reform has been 
                      carried, must necessarily attach to these experiments, and 
                      the difficulties, in some directions almost insuperable, 
                      under which they will be conducted.  
                    These difficulties have already been experienced in the 
                      rural experiments that for some years past have been carried 
                      on in different parts of the country; they will press even 
                      more heavily upon the Trust Company houses which it is proposed 
                      to open in the towns. The true character of these difficulties 
                      will probably best appear in a review of the conditions 
                      that are essential to the success of company control.  
                    CONDITIONS OF SUCCESS IN COMPANY CONTROL 
                     
                    The fullest evidence as to these conditions is to be obtained 
                      from an examination of the working of the system in Norway 
                      and Sweden, where it has been carried on for more than thirty 
                      years under the guidance of able and disinterested men. 
                      Before, however, we tabulate this evidence, the question 
                      should be answered: What is the success that is sought? 
                      Is it merely to have an orderly public-house in which drunkenness 
                      shall be forbidden, in which the licence law shall be observed, 
                      in which no credit shall be given, in which gambling and 
                      all immoral accessories shall be done away with, in which, 
                      in short, the present consumption of alcohol (or that part 
                      of it which is not distinctly intemperate in character) 
                      shall be carried on, though under improved conditions ? 
                      Is this the whole of the success that is sought, or does 
                      the success aimed at go further and seek to bring about 
                      a substantial reduction in the normal consumption ?  
                    This question is fundamental, as upon the answer that is 
                      given to it will probably depend the lines of policy of 
                      the Trust Companies. It is often assumed that the problem 
                      to be solved is solely one of intemperance, by which we 
                      mean flagrant and manifest excess, and that apart from this 
                      the normal consumption of alcohol calls for no special attention 
                      on the part of statesmen and temperance reformers. But surely 
                      this view of the problem is inadequate, if on no other grounds, 
                      certainly on this, that it leaves out of consideration the 
                      serious economic danger that results from the present average 
                      expenditure upon alcohol! The present writers have elsewhere 
                      (The Temperance Problem and Social Reform) conclusively 
                      shown that the average family expenditure of the working 
                      classes in this country upon drink cannot be less than six 
                      shillings per weeka sum that is probably more than 
                      one-sixth of their average family income. This expenditure 
                      clearly leaves no sufficient margin for the maintenance 
                      of that standard of physical and mental efficiency which 
                      is now seen to be of primary importance in the industrial 
                      competition of nations. In view of this fact it would seem 
                      to be self-evident that no experiment could be considered 
                      really " successful" that did not bring about 
                      a substantial reduction in the normal expenditure upon drink. 
                     
                    With this preamble we may consider what in Norway and Sweden 
                      have been -found to be the conditions of success in company 
                      management.  
                    1. The elimination of private profit from the sale of 
                      drink.   
                    This principle carries us further than is sometimes seen. 
                      Not only must the actual dispenser of the drink have no 
                      pecuniary interest in the amount of liquor sold, but the 
                      manager of a company who appoints and determines the position 
                      of the staff should also know that his salary is independent 
                      of sales. This vital principle of the elimination of private 
                      profit would also be invaded if those from whom the liquor 
                      is bought could as shareholders or directors influence the 
                      policy of the company.  
                    2. Public cupidity must not take the place of private 
                      cupidity, and to this end the appropriation of the profits 
                      must be determined by clear statutory law.  
                    The experience of the Scandinavian countries upon this 
                      point is exceedingly suggestive. In Gothenburg, as is well 
                      known, the city rates are aided by the profits of the Bolag,(Bolag 
                      is the Swedish, and Samlag the Norwegian, word for " 
                      Company.") and an amount equal to about one-third 
                      of the total municipal revenue is annually received from 
                      this source. The ratepayers of the city have thus a direct 
                      interest in encouraging the sale of liquor. The enlightened 
                      founders of the system did not intend that the profits should 
                      be so used, but were driven to accept this arrangement owing 
                      to the absence of statutory law determining their appropriation. 
                      In Norway the company system was introduced later than in 
                      Sweden. The Norwegians recognised the danger lurking in 
                      the Swedish system, and the Norwegian law of 1871, under 
                      which the companies were established, expressly provided 
                      that the profits of the Samlags should be devoted to " 
                      objects of public utility." It was further provided 
                      that the bye-laws of each Samlag should be approved by the 
                      central Government. This system was admittedly far better 
                      than the Swedish, yet the temperance reformers of Norway 
                      justly regarded with apprehension a scheme under which ordinary 
                      charities and valuable town improvements were dependent 
                      upon the profits of the local drink traffic. To guard against 
                      this danger the temperance party were able to embody in 
                      the Act of 1894 a change in the method of appropriating 
                      profits under which 65 per cent, of the whole now goes to 
                      the State. In both countries there has been but an imperfect 
                      recognition of the need for providing upon an extensive 
                      scale out of the profits of the trade counter-attractions 
                      to the public-house.  
                    3. In any town in which a Company is established it 
                      must have a monopoly of the retail licences, both " 
                      on " and " of."  
                    This monopoly is essential to the full success of the company 
                      system. In reducing the hours of sale, in the non-serving 
                      of young persons below the age of eighteen, in prohibiting 
                      sales on credit, in abolishing adventitious attractions 
                      in their houses, and in many other ways the controlling 
                      companies have been able to exercise a powerful restrictive 
                      influence; but such influence obviously could not have been 
                      exercised if within a few doors from the company shops other 
                      licensed houses had been open in which none of these restrictions 
                      were enforced. The companies, with few exceptions (those 
                      which do occur are mischievous), have a complete monopoly 
                      of the sale of spirits, but unfortunately neither in Sweden 
                      nor in Norway is beer included within the scope of the controlling 
                      system. By common consent this is its weakest point. The 
                      Scandinavian experience distinctly points to the need of 
                      a monopoly extending to the retail sale of all kinds of 
                      alcoholic liquor.  
                    4. The system must provide for the full liberation of 
                      the progressive sentiment in a locality.  
                    " There can be little doubt," to quote words 
                      which the present writers have used elsewhere, (Preface 
                      to The Temperance Problem and Social Reform) "that 
                      if temperance reform is to advance upon the ordinary lines 
                      of social progress in this country, it must do so by giving 
                      the localities a large measure of self-government in relation 
                      to the drink traffic, and, subject to the observance of 
                      a few conditions to be laid down by Parliament, everything 
                      is to be gained by the grant of such liberty. The public 
                      opinion of the large towns, with their intelligence and 
                      municipal spirit quickened by the possession of power to 
                      deal effectively with intemperance, will shape itself in 
                      definite forms. But there must be a real liberation of the 
                      local forces."  
                    This liberation of the local forces can be accomplished 
                      under a system of company control if the company is in close 
                      association with the municipal government, as in Norway 
                      and Sweden. In the Bergen Samlag, for instance, out of forty 
                      members of the committee of management twenty-five are chosen 
                      by the shareholders and fifteen by the municipal council. 
                      The committee, therefore, acts with full knowledge of the 
                      wishes and opinions of the locality. The close association 
                      of the Samlag with the municipal council is further maintained 
                      by the fact that the latter, in conjunction with the magistracy, 
                      are (subject to the veto of the State governor) the licensing 
                      authority from whom the companies at the expiration of each 
                      quinquennial period have to apply for the renewal of their 
                      licence. A controlling company so constituted is a responsible 
                      bodyresponsible, in the first instance, to the municipality, 
                      and through it to the local community. This system is quickly 
                      responsive to an enlightened public opinion. The temperance 
                      reformer can influence it either by direct service on the 
                      city council or by furthering the return of those in whose 
                      policy he concurs.  
                    5. Lastly, if these Companies are to achieve any high 
                      success they must be conducted as undertakings having for 
                      their object a distinct temperance end, to ivhich commercial 
                      considerations must be strictly subordinated.  
                    It may be confidently asserted that the success of the 
                      various controlling companies in Sweden and Norway as agencies 
                      for the advance of temperance has been proportionate to 
                      the degree in which they have carried out the five principles 
                      enumerated above. The efficacy of these principles does 
                      not depend upon anything peculiar to the Scandinavian soil; 
                      they would be as potent in this country as elsewhere. If 
                      kept steadily in mind they should aid us in forming an opinion 
                      of the value, as temperance agencies, of the companies which 
                      have been or are about to be formed in this country. 
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